Eco-Friendly Toys: the Best Sustainable Brands to Shop this Christmas

Make sustainable swaps this Christmas and explore our edit of earth-conscious brands that put the planet first. Each brand has its own take on creating eco-friendly toys, from locally sourced ingredients, FSC sourced wood and paper used in products and packaging to 100% recycled PET bottles used for stuffing, shop the edit below.

Ailefo

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Country of Origin: Denmark

 Ailefo is a Danish brand that creates organically certified modelling clay and wooden accessories. The modelling clay contains 98% certified organic ingredients, sourced from local Danish suppliers. The modelling clay is plant-based and does not contain nuts, traces of nuts, soy, eggs, dairy, perfume, or parabens.  

The colours used in the clay are all-natural dyes and all the wood used for Ailefo modelling clay tools and stamps is FSC certified. Ailefo’s packaging is also environmentally friendly, with the intention of re-use and recycling. The paper tube is made from 100% recycled paper and the label is applied to the tube with water-based glue. The tubs inside the paper tube are made from PP plastic, which is widely recyclable and reusable. 

Me and Mine

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Country of Origin: Spain

Barcelona based Me & Mine, put a modern twist on traditional toys. All of the eco-friendly toys are designed and produced in Barcelona with locally sourced materials. The wooden and paper toys are 100% eco-friendly, FSC certified and have a Program for the Endorsement of Forest Certification. The paint used is also 100% eco-friendly, formulated with natural, non-contaminating ingredients and has the ECOLABEL accreditation. All packaging is made with recycled and recyclable material and they trust and collaborate with companies in the social sector, which integrate people with mental and physical disabilities.

WWF Plush and Cub Club

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Country of Origin: The Netherlands

Bon Ton Toys are on a mission to bring every child happiness, sustainably. All plush is made with extreme care, items are hand finished and the stuffing is made from 100% recycled PET bottles. Produced ethically, to the highest production standards in the industry and in a non-toxic environment making them one of the most eco-friendly plush toys in the world. For every plush sold a donation is made to your local WWF office to support their conservation efforts.


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Lina Singh