After noticing a lack of dedicated children’s communication agencies, director Gemma Davis decided to set up Vida Kids PR in 2013. This became the first specialist UK children’s PR agency and experts within the retail, fashion and lifestyle sector, with a focus on directional, fashion-forward brands. The agency’s journey started by showcasing different fashion clients, however, after expanding to represent a variety of companies across fashion and lifestyle, they soon became the ‘go to’ for brands and press, who needed anything to do with a ‘children's world’.

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