Asobu is a globally recognised lifestyle brand offering design-led drinkware and accessories that combine everyday practicality with playful detail, including the adorable Bestie collection. Inspired by the Japanese word “asobu,” meaning “to play,” the brand produces high-quality, sustainable water bottles, food containers and accessories designed for daily use.

Asobu drinkware features advanced double-wall vacuum insulation to keep drinks cold for up to 24 hours and is made from lightweight, durable, BPA-free materials that are easy to grip and built for regular use. All products are free from lead, PFAS, BPA and phthalates, and include spill-resistant lids for added convenience. From the animal-themed Bestie range to the Fuzzie collection, ASOBU offers a variety of designs across its drinkware collections.